Reading Images
The smoke is portrayed as a bag over the child, it looks like a real bag. The smoke looks like it is being drawn into his nose and mouth. The image is very realistic, you can clearly see the child's facial expression. The image is intense. The image draws out worry, concern and fear because of how realistic it looks.
Line: the smoke draws you to the child's facial expression.
Color: not too much emphasis on color.
Texture: the smoke looks real.
Shape: vivid facial expression.
Light/shadow: the image looks like there is a spot light on the kid's face. The background is all black.
Design/layout: very upfront, in your face., centered.
Style: serious tone, creates a sense of urgency.
Medium: photography and photoshop.
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